Evaluating the Response to Your Internet Marketing

Starting an Internet marketing campaign is only the first step in the
battle. Sure it is a good idea to start an Internet marketing campaign
if members of your target audience are likely to use the Internet to
research or purchase the products you sell or the services you offer
but these marketing efforts may turn out to be a complete waste of time
if you are not diligent about evaluating the response to your Internet
marketing. This means each time you implement a change to your
marketing strategy; you should evaluate the results of the change to
determine whether or not it generated a greater profit for you. This is
important because it can help you determine what is working and what is
not working for you.

Evaluating the response of your Internet marketing can be done in a
number of different ways. Customer surveys and embedded HTML code are
two of the most popular methods of evaluating the effectiveness of an
Internet marketing campaign. Customer surveys can be as simple or as
complex as you like depending on the amount of feedback you would like
to receive. However, one of the most effective ways to find out how
well your different marketing tactics are working is to include a
question asking the consumer where they first learned about your
products or services. This is important because if you find a great
deal of your customers are learning about your products or services
through a particular venue, it is a good indication this method of
advertising is working quite well for you.

Embedding code into your advertisements for the purpose of receiving
feedback is also a popular method of evaluating the response to your
Internet marketing strategies. Advertisements can be coded so the
business owner receives feedback each time an Internet user clicks
through a particular advertisement. This is useful for letting the
business owner know which of his advertisements are attracting the most
attention. If the business owner is using two different designs for his
advertisements he may discover one design is attracting more attention
than others and may make the decision to convert all of the
advertisements to a more effective style. Similarly a business owner
who is running the same advertisement on several different websites may
discover he is receiving more traffic from one website than others. He
may also discover some websites are not attracting much attention at
all. This would give the business owner an indication of which
advertisements to cancel and which ones to keep running.

Finally, the response to an Internet marketing campaign can be
evaluated by carefully reviewing website traffic statistics after
implementing changes to the marketing strategy. This information is
useful because an unusual spike in the amount of website traffic
immediately after implementing a stage of the marketing campaign can
provide positive feedback that the change was well received by
potential customers. While this method of evaluating the response to an
Internet marketing campaign can be effective it is important to note
implementing multiple changes at once will make it difficult to
determine which changes were the most effective. Therefore if you plan
to use website traffic as feedback for how well your marketing strategy
is working it is important to only implement one major change at a time
so they can each be evaluated separately.