Tuesday, August 27, 2013

5 Ways to Get your Webste Noticed

5 Ways to Get your Webste Noticed




Your website is just one of the billion sites parked on the World Wide Web. Chances are, you don't think yours will ever get noticed. 
We hear your cries for cyber attention. Here are five ways to get people clicking on to your site. 

1.) Make sure it's professional looking. 
No one likes looking at website that reminds them of a book report they wrote back in school. Invest in learning a good web design program (Dreamweaver MX and Microsoft Frontpage are good picks), and let your creative juices flow. Make sure it's compelling, well-designed, and organized. People don't exactly find it fun to weed through haystacks of cyberfiles to get the information that they want. 
On that note, don't make it a heavy site. Putting up some flash intros may be great eye candy, but the average internet surfer only waits 10 seconds for a page to load, and then they're off to the next. 

2.) Put your URL on every Search engine possible. 
Putting your URL on Business cards and bugging your family and friends to check out your site won't exactly increase Traffic. Submitting it to Search engines will make it easier for people to find you, provided that your webpage carries the topics they're looking for. To understand how a search engine works, think of it as a "spider": it crawls through your website, picking up words and information which would later be indexed in the search engine's database. So make sure you pepper your site with keywords you think are relevant to what people are looking for. Web directories, like Yahoo!, are operated by humans who actually categorize the websites themselves. 
If you don't feel like submitting your website to numerous directories, consider subscribing to sites like www.submit-it.com, who, for a fee, will automatically submit your site to search engines and directories for you. 


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3.) Link everywhere. 
Find other sites that carry similar content as yours and ask to exchange links. Createbanners to be placed on other peoples' websites, and offer to the same for them on your site. Add your URL on your e-mail signature. Join webrings if you must--there's nothing like strength in numbers. 

4.) Advertise offline. 
The world of cyberspace isn't enough to get you noticed. Write up press releases and send them to local newspapers and magazines. Print out fliers to be distributed. Just make sure that your site is already up and running to avoid giving people a bad impression (no one likes getting pumped up for something only to get disappointed). 

5.) Interact with your readers. 
Put up forums or message boards for your visitors to interact with each other. Chat rooms are often time-consuming for some, while message boards allows them to check back every so often for replies. Create an e-mail List so you can update your visitors about new developments, and always be open to feedback--that's what will make your site even better.





Monday, August 12, 2013

3 Crucial Elements For Jumping Sales Numbers







Marketers from every Niche have common ground when it comes to bills.  Yeah, every month there's a new stack of bills demanding to be paid.  Will there be enough profit to slide right through bill paying time without a flinch?  Or do you find yourself fretting about whether you'll even break even?  You don't have to be victimized by envelopes and 8x10 sheets of paper.  Implement these 3 techniques to boost your sales.

1.  Find More Customers
The first thing that comes to mind when we think of making more money is getting more customers through our doors.  In fact, the majority of advertising focuses on doing just that.  There are several things you can do to entice more customers to buy from you.

Implement Follow-Ups
Marketing gurus have discovered that follow ups can increase your customer conversion rates by as much as 50%.  Now, that's a whopping improvement!  Don't let potential customers fade away.   Keep the doors for future communication open, and watch the drastic growth in your profits.

Encourage Referrals
Every satisfied customer will tell 3 friends or family members about your Business - without encouragement.  Imagine what would happen if you start rewarding their efforts.

Get Free Publicity
Nearly everyone keeps a sharp eye on the local news.  Hey, it's funner to know what's going on when you personally recognize the names and faces in print!  Find ways to make your Business newsworthy and catch the attention of potential customers without even paying advertising fees.

2.  Sell More Per Customer
Think about it... how can you get every customer that walks through your doors to spend more money before walking back out the doors?  Here are 3 sure-fire, profit increasing tips:

Increase your prices.

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Hey, that might not be as bad as you think.  Along with the price increase, focus on increasing the perceived value of your product.  Yeah, we all expect to pay a little more for high quality stuff.  Not everyone is bent on finding the absolute cheapest price in town... they may be more interested in lasting quality.

Add some higher end products or services to your business.
It's never wise to put all of your eggs in one basket.  That's why wise marketers diversify their products and services.  Think of it this way... higher priced products may not make as many sales, but each sale will bring in a much greater profit.  You don't need to make as many sales to come out on the best end of the deal.

Upsell
Offer every customer an additional product that accents his current purchase at the register.  Hey, maybe they forgot they'd need batteries to go with the toy they're getting for their niece's birthday gift!  You can be a hero... a richer hero.

3.  Sell More Often
The fact that it's easier to sell to the people who know and trust you is obvious.  Sometimes we get so focused on new customers that we miss the gold mine in our own back yard.  Take advantage of the hard work you've invested in winning the loyal customers you already have with these ideas:

Create a Special Deal
Show your customers you appreciate them and understand their needs with a special offer catered just for them.  You'll be thanking them, and selling more in the process.

Add New Products
Increase the number of products you already have available - especially products that your customers have asked for.  They'll know that you're looking out for them, and you'll take their thanks to the bank.

Communicate
Resell yourself on a regular basis.  Don't forget to let them know about upcoming specials that they'll appreciate.  Most of all... keep selling them on the benefits of the products or services you offer.